ABSOLUT x Spike Lee “ABSOLUT Brooklyn” Vodka
May 21, 2010 Leave a comment
The world’s most iconic vodka, in collaboration with famed filmmaker and Brooklyn son Spike Lee, unveils ABSOLUT Brooklyn, the latest limited-edition, city-inspired flavor to be added to the ABSOLUT Vodka flavor portfolio. Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, ABSOLUT Brooklyn features an invigorating blend of red apple and ginger replete in a specially-designed bottle reminiscent of the ubiquitous “Brooklyn Stoop Life.” Designed in collaboration with Spike Lee, the bottle is a colorful depiction of the stoop where the Brooklyn-bred auteur grew up – #165. Harkening back to the decades-long notion that the stoop is truly the epicenter of creativity, culture and community, the bottle serves as an homage to that Brooklyn ideal of stoop life – where memories are made and ideas are sparked through conversation and camaraderie. Other subtle nods include Brooklyn nicknames on the steps of the stoop and a line from a love letter to Brooklyn, written by spoken word poet and Brooklynite Lemon Andersen. In addition, the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle, has been “Spiked” – Lars wears a baseball cap and glasses evocative of Spike Lee.